Your practice does great work.
The people who need to know that can't see it.

I ghostwrite LinkedIn content for behavioral health practice owners who want to attract the right therapists and build real referral partnerships. In your voice, from your stories, without you spending your evenings writing posts.

The problem I solve

Every group practice owner I talk to has the same two shortages: therapists they can't hire and referral sources they haven't met. Both problems have the same root. The people you want to reach have never heard of you.

The therapist you want to hire is researching practices online months before she applies anywhere. The physician who could send you a steady stream of clients refers to the name he already knows. If your practice isn't visible where these people already spend their time, you're not losing to better practices. You're losing to more familiar ones.

An unfilled therapist seat costs a practice $90,000 to $120,000 a year in revenue it never collects. If you ran your numbers through my Empty Chair Calculator, you've already seen what the gap looks like at your practice. Visibility is how it closes.

What I actually do

Written content, in your voicePosts built from your real stories and your way of talking, published on a consistent schedule. You approve everything before it goes out. Readers should hear you, not a marketer.
Targeted connection buildingDaily, deliberate connection requests to the referral partners and therapists in your market. Not spray-and-pray. A list built around who you actually want walking in your door.
Strategic engagementThoughtful comments in the conversations where your future hires and referral sources already are, so your name becomes familiar before you ever need something from them.
Profile optimizationYour LinkedIn profile rewritten so that when a therapist or physician looks you up, what they find answers their real question: why this practice?
A monthly strategy call and a plain-English reportWhat went out, who it reached, which owners and clinicians engaged, and what we do next month. No vanity metrics.

Your time commitment: about 30 to 60 minutes a month. I do the rest. Pricing depends on scope, and I'd rather discuss it after I understand your practice than print a number that means nothing without context.

How it works

1
We talk

A free 30-minute call. You tell me about your practice, your market, and where the gaps are. If I can't help, I'll say so and point you somewhere useful.

2
I learn your voice

A recorded interview about your story, your philosophy, and how you talk. This becomes the voice file everything gets written from.

3
You approve, I publish

You review every post before it goes live. Two revision rounds included. Nothing appears under your name that you didn't sign off on.

4
The system runs daily

Content, connections, and engagement, executed every day while you run your practice. You see the results in the monthly report.

Why listen to me

Most people writing content for behavioral health researched your world. I lived in it.

I spent 11 years as an IPS Employment Specialist at a 650-employee community behavioral health organization in Oregon. I sat on a multidisciplinary team with therapists, case managers, psychiatrists, and peer support specialists. I watched what burnout actually looks like from inside a clinical team, what makes clinicians stay, and how referral trust gets built and lost. My program scored 119 out of 125 on IPS fidelity, one of the highest scores ever recorded in Oregon. I hold a QMHA-I credential, and before behavioral health I spent 20 years in direct response copywriting.

That combination is the whole pitch: I can write, and I know your world firsthand. When your content mentions Wednesday morning staffing meetings or the weight of a full caseload, it rings true, because I was in those rooms.

Proof it works

I'm early in this business and I won't pretend otherwise. I don't have a wall of client logos. What I have is my own account, built with this exact system, from a standing start, in the behavioral health niche.

176,000+
Impressions in the first 10 weeks
92,000+
People reached
95%
Reach beyond my own network
~46%
Of reach at owner, executive, or director level
637
Profile viewers who came to look closer

Impressions and reach from my LinkedIn analytics, 90-day window ending July 19, 2026 (I began posting May 4). Audience mix from the June 30 read: roughly a third of the job titles reached were owners, CEOs, founders, presidents, or co-founders. This is the same system I run for clients, pointed at their market instead of mine.

Founding clients get my full attention at founding-client terms, and the honest tradeoff that comes with being early: fewer case studies, more hunger.

“The practices that recruit and retain the best therapists aren't the ones paying the most. They're the ones telling their story most clearly.”

Let's talk about your practice

A free 30-minute conversation. Bring your empty-chair number if you ran the calculator. I'll ask about your practice, tell you honestly whether I can help, and if I can, I'll walk you through exactly what working together looks like. Worst case, you leave with a clearer picture of your own visibility gap.

Book a Free 30-Minute Call Run the Calculator